Tips for Sales and Marketing Pro`s - Ignorant Assumptions can Kill Sales
Released on = April 16, 2007, 11:53 pm
Press Release Author = Surya
Industry = Software
Press Release Summary = Assumptions made on gender, looks, attire and the position of a prospect can cost you dearly. As a salesperson, meet each of your prospects with an open mind.
Press Release Body = Tips for Sales & Marketing Pro\'s - Ignorant Assumptions can Kill Sales
Assumptions made on gender, looks, attire and the position of a prospect can cost you dearly. As a salesperson, meet each of your prospects with an open mind.
Never make an assumption about the prospect's knowledge of your product or service. If you are selling a technical solution, never assume that your prospect has knowledge of all the technical jargons that you use. It is important that you listen to your prospect, read her body language to avoid making costly assumptions that can kill the sale, or even harm your company's reputation.
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Build Rapport with your Prospects
It is important for a salesperson to build a rapport before selling anything to a prospect. Most successful sales people can guarantee that the faster a rapport is established, the easier it is for a sale to be completed. Connecting with the people to whom you sell is a skill that can be practiced to perfection.
Do your homework before meeting your prospect. Get an insight about the prospect - both personal and company information - that can help you build a relationship. This can be an icebreaker to gain your potential customer's trust. Make sure you listen attentively and read the body language of the prospect. Avoid common rapport killers like being late for an appointment, dressing inappropriately and becoming overly familiar with the prospect.
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